MIR3 to introduce gateway to unify the corporate and social inbox

MIR3 Unveils Secure “Corporate Inbox” Strategy

Notification Technology Leader First to Introduce Protected Gateway for Safely Uniting the Corporate Inbox with the Social Inbox

SAN DIEGO (March 21, 2011)—With the increasing shift away from email to Short Message Service (SMS) textsand instant messaging (IM), and the increasing reliance on social networks, MIR3, Inc., the innovator of real-time Intelligent Notification™ and response technology, announced today its plans to unite business communication by bridging both the enterprise and social inboxes to create one central and secure “corporate inbox.” The company’s vision will be supported by its new MIR3 Enterprise Gateway™ (MEG™) technology. MEG brings the power and flexibility of social networking to corporate users through a protectedplatform that serves as a centralized repository that will consolidate, escalate, filter and prioritize a user’s communication across all devices into one central inbox.

“A few months ago, Facebook announced its plans to consolidate all communication into a single social inbox, essentially becoming the ultimate switchboard,” said Amir Moussavian, president and CEO of MIR3. “Our strategy is to extend that concept to the enterprise, starting with our strong customer base, by building on our existing architecture. We will be able to give our corporate users full control of their communications across anydevice or social network, creating a single, continuous and secure conversation that is platform independent.”

The MEG corporate inbox effectively addresses a common problem of companies: workers are inundated with communication with no secure way to link and prioritize disparate communication platforms, creating inefficiencies, wasted time andmissed opportunities. According to a study by The Radicati Group, Inc., business users spend an average of 19 percent of their workday sending and receiving emails and seven percent of their day instant messaging.* Additionally, enterpriseusers send and receive on average 108 business emails a day, not to mentiontime spent on telephone and conference calls. With MEG, MIR3 will lead the paradigm shift within the enterprise by using its existing technology and corporate footprint to simplify communication so that workers cut through the clutter and improve their productivity.

With more than seven million users, encompassing public and private companies, educational institutions and government agencies including Yahoo!, Goodyear PETCO, The U.S. Centers for Disease Control and the University of Pennsylvania, the MIR3 flagship notification platform inEnterprise™ is trusted for important message delivery for business continuity, disaster recovery, emergency notification and IT alerting.
Built on this industry-leading and proven notification technology, MEG enhances and streamlines corporations’ communication.

By combining all platforms into one central inbox and adding filtering and intelligence across all devices and social networks, MEG creates a safe environment for collaboration and innovation. With a similar technology footprint to the BlackBerry Enterprise Server and the RIM Network infrastructure, MEG is appealing to IT personnel since it follows the technology model of these familiar systems by integrating with Microsoft Exchange and delivering messages through the MIR3 secure network. MEG will also provide operational efficiencies and increased security by offering full auditing of communications.

For additional information on MIR3, please visit

www.mir3.com

. For press inquiries, contact Audrey Sahl at (212) 219 – 0321.

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*Source: The Radicati Group, “Business User Survey, 2009” Study

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