Brand Value

While the web has reduced from days to minutes the time in which a corporate reputation can be attacked on a global scale, companies trying to protect their brands must also face the fact that the public remains cynical about the motives of organisations in both state and private sectors.

Managing a Digital Crisis

One thing is certain: A new scandal or crisis always seems to be around the next corner. Yet today, very few brands and celebrities know how to fully leverage the Internet when faced with a public relations crisis.

Recent PR nightmares for JetBlue, Turner Broadcasting, Dell Computers and KFC-Taco Bell demonstrate that as the "social Web" evolves, the focus for brands needs to be less on digital marketing and more on digital brand management.