PR

Managing a Digital Crisis

One thing is certain: A new scandal or crisis always seems to be around the next corner. Yet today, very few brands and celebrities know how to fully leverage the Internet when faced with a public relations crisis.

Recent PR nightmares for JetBlue, Turner Broadcasting, Dell Computers and KFC-Taco Bell demonstrate that as the "social Web" evolves, the focus for brands needs to be less on digital marketing and more on digital brand management.

Business Continuity Management BCM - PR and BCM - Support - Advice

The importance of PR

In the final run in of the premier league there was a crucial crunch game, two London clubs were playing and the result would decide final placings worth millions and vitally a place in European football next season. Definitely a big story for the sports pages, but that wasn't were it ended up. 

Instead, it hit the front page of most of the tabloids and was featured on virtually all broadcast media because 10 of the players of one team fell ill with  “food poisoning " whilst staying a luxury hotel. Skulduggery was claimed, the police called and the media camped outside of the hotel in question.