PR agency announces Social Media Crisis communications service
Business Continuity Forum
Porter Novelli is digging in to crisis management with a new offering designed to help companies manage "crises and competitive threats in the era of social media." The reputation management group will focus on planning for and responding to such events using online and offline tools.
That means looking at potential problem areas and developing content to avoid or handle crisis, tracking chatter via analytics and having specialists on hand to gauge consumer sentiment, as well as using social media to "minimize damage and build back reputation."
Other recent social media monitoring launches include Vocus' June 8 release. After the jump, we've listed the specific features in Porter Novelli's new offering.
From the news release:
Vulnerability Audits to help companies assess potential problem areas and develop plans and content to avoid or mitigate adverse events.
Crisis Preparedness, ranging from message testing and collateral preparation to alliance-building and simulations, all geared to get companies ready to respond to crises and threats in real-time.
Early Warning Monitoring to track on-line chatter and sentiment, enabling the agency to alert clients of potential problems. Included in this offering are new analytics, such as a proprietary Influencer Weight Score, to help companies determine what (or whom) they really need to worry about vs. something they can safely ignore.
"Go Teams" consisting not only of specialists in crisis communications, but also social media, customer support and internal communications. These teams have an arsenal of digital tools, including consumer alert systems and analytics to measure changes in consumer sentiment and engagement.
Reputation Restoration. An ideal outcome is the avoidance of events that can damage corporate reputation. When that proves impossible, the agency can rapidly develop and implement plans - often powered by social media - to minimize damage and build back reputation.
